It has never been more important for brands to be relevant and be What´s happening in the world, culture and history. Events like World Cup and elections in Latam mean that persons and brands will have the opportunity to meet in the most vibrant 2018 conversations. Who is owning our times of relevance and resonance? Twitter is the undisputed zeitgeist and pulse of both worlds. In thought leadership and personal branding leaders around the world understand the importance of this synchronization between time and ideas and how this deeply connects with audiences and how this audiences are shaping the culture.
In this session Daniel Carvalho, Business Development director of Twitter for Latim America, will talk about how Twitter is evolving from a pure information network to a "services platform" where users can talk with brands thru direct messages and get all kinds of services, from flights check-ins to e-commerce to customer services.
It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.
Insights & Business Development Director Latin America, Kantar IBOPE Media
Head of Marketing Science for Mexico, Colombia and PanLatam, Facebook
Research Director for Twitter for Spanish-speaking markets in Latin America, Twitter
Marketing Mix and Pricing Solutions Colombia, Nielsen
Senior Account Executive, The Trade Desk
We now have the capability to predict consumer behaviors. We are able to determine a consumers demographic, lifetime value, their propensity to buy, These predictive analytics have directly influenced campaigns, offering important and useful insights. What are the best methods for harnessing this powerful information? How does this knowledge help you cope with channel proliferation and changing purchasing behavior? How does this change marketing creative and consumer messaging? Our panelists can assist with answers.
Senior Researcher, Latin America & Spain, eMarketer
Director of Research of Twitter for Latin America, Twitter
Industry Manager CPG, Waze-Google
Vice President, Global Data and Strategic Partnerships, Acxiom
Millennials hold over $1 Trillion in purchasing power. How are they influencing storytelling? How are storytellers communicating with them? What are the best tips for conveying your brand strategy to them? Hear from great creators on all questions Millennial.
Category Manager and PR Lead, LATAM, Xbox
Manuel Camacho Bustillo
CEO and Co-Founder, La Doble Vida
General Director of Teads Mexico, Teads
Lead of Brand Strategy for SpLatam, Twitter
Julîan Puente Valdovinos
Head of the Creative Shop, Facebook
Video is the key in this race of attention in a mobile first world, connecting with consumers interests on What´s happening has been a challenge, brand safety is a responsibility and effectiveness is a must.
Join a discussion with Ricardo Dias of AB InBEv and Claudia Contreras of Samsung with Ryan Moore, Video Specialist Director of Twitter of how Video is the Future.
Global Video Specialist Director, Twitter
Marketing Director IM and CMO, Samsung Electronics Mexico
Chief Marketing Officer, Coca-Cola de México
VP Marketing Middle Americas, AB InBev
What are the keys to generating revenue from content? Many publishers in the digital space have begun to integrate commerce into their businesses, while others are working to catch-up. There's also the question of if fastening a dollar sign to content affects the storytelling process. Join leaders in the publishing world a discussion on the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.
Roberto Fernández del Castillo
Head of National Operations - Mexico, Uber
Juan Pablo Munevar
Director of Strategy and Business Development, Adstream
President and COO, MetaRail, Inc
Sales Director, Mexico, Twitter
Senior Vice President, Latin America, Teads
Streaming services have become all the rage, offering subscription models to eliminate advertising. This opportunity is concerning for creators attempting to distribute their content, raising many questions. How does a company generate revenue through advertising? Are we training new generations of video viewers to watch without brand messages? Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.
Senior Researcher, Latin America & Spain, eMarketer
Vice President of Mexico, Colombia, Peru, and Central America, comScore LATAM
Founder and CEO, AmpLive
Head of Entertainment Partnerships for Latam, Twitter
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