Join leading executives from holding companies, agency startups and newcomers in agency marketing services for a discussion centered on what is to come for agencies. This seminar will answer the lingering questions on what the future holds for agencies. Will they cease to exist, evolve, or take an entirely new form?
Country Manager, Mexico, Edelman
Pablo Hernandez O’Hagan
President & Founder, Ingenia
Agency Director, LATAM, Facebook
Ana María Olabuenaga
Founder & CEO, Olabuenaga & Cuchi Consultoria
--Has full-on, hyper-accelerated, totally immersive engagement killed off the old-world stop-and-start way to make change? Or not? --
We’ll check out major social movements – of the past and present – and probe the psyches of leading campaigners as we examine the relevance of the rolling-thunder campaign approach in a techno-driven instant-is-the-new-soon world. And we’ll reveal whether it’s RIP for the campaign as we know it….or the beginning of a next gen campaign model.
The advertising industry is in the midsts of a "merging era." There are however, remaining independent agencies - known for their boutique and creative point-of-views. Are these lone-wolves missing out on resources made available to holding companies and big conglomerates? Leaders of celebrated independent shops come together on stage to discuss how and why they have dodged acquisitions - and what the benefits, and deficits, in doing so have been.
Antonio Ocaranza Fernández
Director, OCA Reputacion
Founder and Executive Creative Director , Made México
Co-Founder, FLAGCX, The Creative Disruption Network
Creative, digital, experiential and media agencies CEOs, along with senior clients got together in four strategic foresight workshops to define the trends and actors and actions that will come together, resulting in potential future scenarios for our industry.
Sebastian Tonda, Founder and CEO of Flock Linked by Isobar and Vice-president of the board of AMAP (Mexican 4As) and leader of the project, will get us trough the resulting scenarios and the actions that we could take to prevent or promote the future success of our industry.
Join Ricardo Saca from worldwide known design studio Cato Brand Partners and some of their important clients on an interesting topic on how many companies do not take advantage of their assets or history.
'We all want to be recognized but miss on the opportunity of being unique'. This conference will show how Cato Brand Partners develops a new concept or inspiration from elements or facts that are intrinsic to the organization but have been forgotten, neglected or unexploited.
We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feel-able and wearable technology—powered by data, intelligence, sensors and more.
A new set of challenges has been birthed out of the latest innovations in technology and big data in our predominantly digital-first world. This new tech-driven ecosystem also has shown opportunities for growth unlike anything we've seen before. Hear from leaders in the advertising and media industry to discuss this rapidly evolving landscape, as well as, the timeless values of creativity, leadership skills, talent development and big ideas.
Editor Transmedia, LATAM, Forbes Media
Vice President, LATAM, Facebook
Partner, McKinsey & Company
Vice President and Managing Director, Latin America and U.S. Hispanic, Oath
Programmatic buying has completely changed the methods of online advertising. Given that most online ads are traded programmatically, digital firms, media companies, and agencies are competing to explore how to sell traditional media in a similar fashion. What does this mean for the next era of programmatic? The next wave of mobile advertising? Join business leaders for a discussion on how better targeting, increased specialization and more will be the future of programmatic.
COO & Co-Founder, Decidata
LATAM Director, Sojern
Vice President, Head of Emerging Markets, Oath
SVP and Global Head of Video, Rubicon Project
Co-Founder & Head of Strategic Business Development, MediaMath
Cryptocurrency is, without a doubt, 2018’s trendiest topic. Bitso is the leading cryptocurrency exchange in Latin America, a region where over 70% of the population has absolutely no access to basic financial services. However, it is a highly connected and developing region, where Bitso offers the opportunity to address different types of needs for various audience segments. From investment advice and digital payments to a more efficient remittance service, Bitso’s growth possibilities are next to limitless. In this session, Bitso’s co-founder & CEO and its creative-agency partner, FCB, will walk the audience through the transformative potential of accurately communicating the power behind decentralized networks.
Consumer habits are undoubtedly changing adding a new pressure to the challenging task of bringing new relevant products. In the first part of this session, Nielsen Mexico CEO Armando Uriegas will discuss how Nielsen is investing significantly in developing the right technology to help companies optimize their launches and get a higher return on Innovation. In the second portion, Cecilia Partida, Commercial Lead will discuss with two major clients how new innovative technologies are helping them have better learnings.
Client Service Lead for International and Local Clients, Nielsen Mexico
Omar Méndez Nava
Marketing & Sales Director, Mexico, J.M. Smucker
Jose Alberto Romano Torres
Luxury & Luxury Innovation Consumer Planning, DIAGEO
Omar Fuentes Campos
Commercial Capabilities and Channel Trends Sr Director, The Coca-Cola Company
An advertising creative and a planner sit down to talk about the best examples they have seen through their careers of “applied creativity”, not only in advertising, but to the communication business in general. The “creativity” applied to research, or how to charge, how to present, who to hire, how to present a concept in a different way etc. all of the above to demonstrate that it is not a battle between "data Vs creativity", "Research vs. intuition" or "Numbers vs. Freedom". It is about understanding that one part of the equation always feeds the other.
Chief Creative Officer, Mexico, DDB
Chief Strategy Officer, Meixco, DDB
Discover how technology can be a disruptive force for companies that are more efficient, productive and diverse than traditional companies. Further, learn how you can transform traditional industries or companies to compete in this new generation of digital businesses.
Author, Managing Partner, Dirigo Advisors
Latin America is home to brilliant thinkers and life-changing inventions. And Diego Dzodan is convinced that the continuation of this legacy of innovation will take place in the world of advertising. In this session, Dzodan will ignite imaginations by sharing Facebook’s unique insights on the future of culture, commerce, and communication — and how advertisers in LATAM can use this knowledge to not only see the future, but shape the future.
How can retailers compete as the day to day becomes more online and digital oriented? No longer will traditional brick and mortar methods succeed - retailers, both online-only and store fronts must begin to evolve their practices. Leaders across the retail ecosystem join together to discuss the challenges facing their space and what actions will help them succeed!
Head of Digital Innovation, Banco Azteca Digital
As people are faced with more choice, building love for your brand is more important than ever before. But why do people love brands? With new insights from a global consumer research study, we’ll share the universal building blocks of brand love and how consumer expectations differ across generations, cultural boundaries, and industry verticals. This session will provide a fundamental understanding of what it takes to build brand love today, and show how marketers around the world are capitalizing on love to build more meaningful relationships with their consumers.
Today, technology is an inseparable part of our lives. One in five people is never offline. Billions more keep their smartphones glued to their sides, 24 hours a day.
But, as both hardware and software become smarter, we will start to move beyond screens. A new paradigm will emerge, which will see our relationship with technology change forever. Virtual assistants will autonomously organize our lives, bots will run businesses and our brains will become super-charged via a connection to the cloud.
Managing Director, PHD Mexico
Managing Director, LATAM, PHD
Hernan Cortes Caraveo
Industry Lead CPG, Facebook
Ana Laura Barro
Client Business Partner, Nielsen Ibope
As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Kick off the Cognitive & Machine Learning Track with a thoughtful debate on the risks and rewards of the technology set to transform our lives, for better or worse.
Academic Director , Luxurylab Institute
Alicia Bandala Pimentel
Managing Director, KONE Mexico
Digital Sales Director LATAM, GE Power
Guillermo Bilbao Sainz
Country Manager, Mexico , PA Consulting
Alicia Bandala Pimentel
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