It has never been more important for brands to be relevant and be What´s happening in the world, culture and history. Events like World Cup and elections in Latam mean that persons and brands will have the opportunity to meet in the most vibrant 2018 conversations. Who is owning our times of relevance and resonance? Twitter is the undisputed zeitgeist and pulse of both worlds. In thought leadership and personal branding leaders around the world understand the importance of this synchronization between time and ideas and how this deeply connects with audiences and how this audiences are shaping the culture.