As this year’s Mary Meeker Internet Trends report pointed out, the Facebook feed has morphed into a shoppable storefront with an array of sponsored posts and ads that target users with relevant products they are likely to buy. Join the session to learn how to craft strategies and creatives that recreate the IRL window shopping experience on social. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats such as Collection ads and Carousels.
Client Partner, Facebook
Head of LATAM, Smartly.io
Regional Head of Performance Marketing | LATAM , Linio México
Digital Marketing Manager, Innovasport
We're living in an age of assistance and, increasingly, consumers are expecting assistive advertising. They believe ads should be personal, helping them solve their most pressing problems in seconds and across screens. What grabs the attention of these demanding consumers? Join Cenk Bulbul, Google US Agency Marketing Director, to discuss what drives consumer attention and how new video ad innovations can help.
Millennials hold over $1 Trillion in purchasing power. How are they influencing storytelling? How are storytellers communicating with them? What are the best tips for conveying your brand strategy to them? Hear from great creators on all questions Millennial.
Category Manager and PR Lead, LATAM, Xbox
Manuel Camacho Bustillo
CEO and Co-Founder, La Doble Vida
General Director of Teads Mexico, Teads
Lead of Brand Strategy for SpLatam, Twitter
Julîan Puente Valdovinos
Head of the Creative Shop, Facebook
Influencers serve as vessels for pop culture around the globe. In fact, there is a huge demand for content in LatAm but not enough supply.Sarah Duru, Studio 71’s EVP, LatAM, will join Mathi Sellanes, the co-creator behind the “Dosogas” YouTube channel with more than 4.4 million subscribers, on stage to discuss why influencers are faster, more scalable and a more authentic way to reach the illusive GenZ demographic.
Video is the key in this race of attention in a mobile first world, connecting with consumers interests on What´s happening has been a challenge, brand safety is a responsibility and effectiveness is a must.
Join a discussion with Ricardo Dias of AB InBEv and Claudia Contreras of Samsung with Ryan Moore, Video Specialist Director of Twitter of how Video is the Future.
Global Video Specialist Director, Twitter
Marketing Director IM and CMO, Samsung Electronics Mexico
Chief Marketing Officer, Coca-Cola de México
VP Marketing Middle Americas, AB InBev
What are the keys to generating revenue from content? Many publishers in the digital space have begun to integrate commerce into their businesses, while others are working to catch-up. There's also the question of if fastening a dollar sign to content affects the storytelling process. Join leaders in the publishing world a discussion on the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.
Roberto Fernández del Castillo
Head of National Operations - Mexico, Uber
Juan Pablo Munevar
Director of Strategy and Business Development, Adstream
President and COO, MetaRail, Inc
Sales Director, Mexico, Twitter
Senior Vice President, Latin America, Teads
In a bid to engage those who are switching off from ads, more brands are beginning to act like commissioners - creating and commissioning content that their consumers are actively seeking out. As an industry, branded entertainment is something we are becoming increasingly familiar with. Most of the big changes surrounding this trend over the last few years have resulted in the emergence of editorially-led agencies and production companies who are turning the traditional advertising supply chain model on its head. These new creative shops are using their networks and expertise to approach communication from an audience-first perspective. With fierce debate over the effectiveness of branded entertainment vs a traditional commercial approach, what is the most successful way to create engaging content?
Juan Pablo Spinetto
Executive Producer, Bloomberg TV, Businessweek Mexio
CEO, Crane.tv and Cult Global
Juan Manuel Sánchez Martínez
Vice President Marketing, Pernod Ricard
We live in the age of assistive technology and increasingly consumers expect ads that are personal, immersive and useful, helping them to solve their most pressing needs without friction through any screen. This forces us to re-imagine our strategies and understand how we can rely on artificial intelligence to be more present at the right times with the right message. Join Deb Reyes, Head of Performance Strategy for Spanish Speaking Latin America to discuss Google's latest launches in Search and how having a clear measurement strategy can help advertisers succeed today.
Head of Performance Solutions - SPLatam, Google
All brands need to understand the importance of content marketing. At this point, however, few know and understand the best way to create an effective content strategy, which manages to direct traffic to websites in a much cheaper way than paid traffic.
This discussion will dive into practical cases of how you can achieve a successful content marketing strategy.
Juan Carlos Samper
Co-Founder and CEO, We Are Content
Juan Carlos Samper
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