We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feel-able and wearable technology—powered by data, intelligence, sensors and more.
It is no secret that storytelling is a key tool for brands that want to connect with consumers and increase sales.
Stories move not only people but also move products. So that in this new digital generation, strong multi-platform stories become essential to create bridges between brands and their potential and loyal consumers.
CEO, Merca2.0 Marketing
Media Personality, President, MMK Group
Latin America has always been at the forefront of innovation and creativity, viewing challenges as opportunities for success. Today, with the growth of digital marketing, the advertising industry in LATAM is facing new challenges. Patrick Harris, VP of Global Agency Development at Facebook, and Marta Ruiz-Cuevas, CEO of Publicis Mexico, will discuss how Facebook and agencies are teaming up to accelerate the adoption of digital marketing in less mature markets and refine digital strategies in more developed markets throughout Latin America. Their fireside chat will also explore global digital marketing trends and how Facebook and agencies are partnering to localize these trends to deliver greater success for clients across the region. Patrick and Marta will show how to turn the challenges into opportunities and present new ways to partner in today's ecosystem as agencies position themselves to better compete and drive results for clients.
Marta Ruiz Cuevas
CEO, Publicis Media Mexico
Vice President, Global Agency Development, Facebook
Creative, digital, experiential and media agencies CEOs, along with senior clients got together in four strategic foresight workshops to define the trends and actors and actions that will come together, resulting in potential future scenarios for our industry.
Sebastian Tonda, Founder and CEO of Flock Linked by Isobar and Vice-president of the board of AMAP (Mexican 4As) and leader of the project, will get us trough the resulting scenarios and the actions that we could take to prevent or promote the future success of our industry.
Join leading executives from holding companies, agency startups and newcomers in agency marketing services for a discussion centered on what is to come for agencies. This seminar will answer the lingering questions on what the future holds for agencies. Will they cease to exist, evolve, or take an entirely new form?
Country Manager, Mexico, Edelman
Pablo Hernandez O’Hagan
President & Founder, Ingenia
Agency Director, LATAM, Facebook
Ana María Olabuenaga
Founder & CEO, Olabuenaga & Cuchi Consultoria
Customers go online several times and the intention to purchase grows for every single visit. In an e-commerce platform, as in a physical shopping, the consumer passes through several stages: looking with no intention, comparing prices, searching for something and finally buying. Brands should take part in every step of that journey, so as to build the intention from the beginning and generate awareness. Mercado Libre, as the e-commerce N°1 in Latam, will present its advertising solutions to accomplish this goal.
Eduardo Gauna de la Torre
Head of Adsales, Mercado Libre
As this year’s Mary Meeker Internet Trends report pointed out, the Facebook feed has morphed into a shoppable storefront with an array of sponsored posts and ads that target users with relevant products they are likely to buy. Join the session to learn how to craft strategies and creatives that recreate the IRL window shopping experience on social. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats such as Collection ads and Carousels.
Client Partner, Facebook
Head of LATAM, Smartly.io
Regional Head of Performance Marketing | LATAM , Linio México
Digital Marketing Manager, Innovasport
The advertising industry is in the midsts of a "merging era." There are however, remaining independent agencies - known for their boutique and creative point-of-views. Are these lone-wolves missing out on resources made available to holding companies and big conglomerates? Leaders of celebrated independent shops come together on stage to discuss how and why they have dodged acquisitions - and what the benefits, and deficits, in doing so have been.
Antonio Ocaranza Fernández
Director, OCA Reputacion
Founder and Executive Creative Director , Made México
Co-Founder, FLAGCX, The Creative Disruption Network
Join Ricardo Saca from worldwide known design studio Cato Brand Partners and some of their important clients on an interesting topic on how many companies do not take advantage of their assets or history.
'We all want to be recognized but miss on the opportunity of being unique'. This conference will show how Cato Brand Partners develops a new concept or inspiration from elements or facts that are intrinsic to the organization but have been forgotten, neglected or unexploited.
We know. Another session about gender diversity in the tech industry. We just rolled our eyes, too. But every other day we seem to scroll through our feeds and come across a story where gender disparity has sent some company’s PR team into a tailspin.
The technology, advertising and media sectors are some of the most powerful societal influencers in the world. We must rally together and use our global influence to enact meaningful and lasting change.
Because she deserves it.
Because he deserves it.
And because our future will be defined by it.
It is time for the industry heavyweights to come together, not just to discuss the issues, but align around common goals and do something that provides substantial and sustainable change.
Join us as we foray into gender pay equality, global funding and support for female entrepreneurs, policy changes, and, of course, technology advancements that enable scale. And then, well, maybe we won’t need this panel again next year.
LATAM Brand Manager, iProspect
Founder and Leader, STARTUP MEXICO
Marketing Director IM and CMO, Samsung Electronics Mexico
Head of Social Responsibility, Cinépolis
A few years ago, how you communicated with your coworkers and superiors, how hierarchies played a fundamental role in a company, or even how work was conceived as something you had to do instead of something you could enjoy, was a reality.
Workplaces, work structures and work habits are changing. Now, professional success is directly related to personal goals, communication has become more horizontal and the sense of belonging has evolved into becoming part of a community with a main objective: mutual growth.
Community Manager, WeWork Artz Pedregal, WeWork
--Has full-on, hyper-accelerated, totally immersive engagement killed off the old-world stop-and-start way to make change? Or not? --
We’ll check out major social movements – of the past and present – and probe the psyches of leading campaigners as we examine the relevance of the rolling-thunder campaign approach in a techno-driven instant-is-the-new-soon world. And we’ll reveal whether it’s RIP for the campaign as we know it….or the beginning of a next gen campaign model.
Hear from the marketing leaders of some the biggest brands in Mexico. According to his or her own niche, each marketer will share insights into the strategies that have made the brands successful, and the next steps to lead the way into the future.
Brand Manager for Lifestyle and Fashion , Grupo Expansión
Marketing Director IM and CMO, Samsung Electronics Mexico
Senior Vice President & CMO, Heineken
Senior Marketing Director, Mexico, Nike
Chief Marketing Officer, El Palacio de Hierro
We're living in an age of assistance and, increasingly, consumers are expecting assistive advertising. They believe ads should be personal, helping them solve their most pressing problems in seconds and across screens. What grabs the attention of these demanding consumers? Join Cenk Bulbul, Google US Agency Marketing Director, to discuss what drives consumer attention and how new video ad innovations can help.
Join Instagram’s Director of Product Marketing, Susan Rose, to learn how people and businesses are connecting through shared passions on Instagram. In this session, she will discuss how the Instagram community in Latin America is engaging around interests, how visual storytelling is changing with video and Instagram Stories, and the opportunity ahead for businesses on Instagram.
IMC Manager, The Coca Cola Company Mexico
Mariana Isabel Galdeano Juarez
Digital Marketing Manager, El Palacio de Hierro
Content Manager, Interjet
Director, Monetization Product Marketing, Instagram
Millennials hold over $1 Trillion in purchasing power. How are they influencing storytelling? How are storytellers communicating with them? What are the best tips for conveying your brand strategy to them? Hear from great creators on all questions Millennial.
Category Manager and PR Lead, LATAM, Xbox
Manuel Camacho Bustillo
CEO and Co-Founder, La Doble Vida
General Director of Teads Mexico, Teads
Lead of Brand Strategy for SpLatam, Twitter
Julîan Puente Valdovinos
Head of the Creative Shop, Facebook
Creativity goes beyond just having a great idea. It is a state of being we create to fuel that passion, imagination and expression. With an overview of how our body, energy, brain and thoughts can create what we offer, in this conference you will get the keys to enhance creativity, liberate yourself from creative blocks and let your whole being express an idea in a clear and easy way.
How can retailers compete as the day to day becomes more online and digital oriented? No longer will traditional brick and mortar methods succeed - retailers, both online-only and store fronts must begin to evolve their practices. Leaders across the retail ecosystem join together to discuss the challenges facing their space and what actions will help them succeed!
Head of Digital Innovation, Banco Azteca Digital
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Camillo Bernardo Roberti
Director of Brand Strategy and Marketing Services, El Palacio de Hierro
Global Co-Leader of Integrated Production , Procter & Gamble
Latin America is home to brilliant thinkers and life-changing inventions. And Diego Dzodan is convinced that the continuation of this legacy of innovation will take place in the world of advertising. In this session, Dzodan will ignite imaginations by sharing Facebook’s unique insights on the future of culture, commerce, and communication — and how advertisers in LATAM can use this knowledge to not only see the future, but shape the future.
Cryptocurrency is, without a doubt, 2018’s trendiest topic. Bitso is the leading cryptocurrency exchange in Latin America, a region where over 70% of the population has absolutely no access to basic financial services. However, it is a highly connected and developing region, where Bitso offers the opportunity to address different types of needs for various audience segments. From investment advice and digital payments to a more efficient remittance service, Bitso’s growth possibilities are next to limitless. In this session, Bitso’s co-founder & CEO and its creative-agency partner, FCB, will walk the audience through the transformative potential of accurately communicating the power behind decentralized networks.
Influencers serve as vessels for pop culture around the globe. In fact, there is a huge demand for content in LatAm but not enough supply.Sarah Duru, Studio 71’s EVP, LatAM, will join Mathi Sellanes, the co-creator behind the “Dosogas” YouTube channel with more than 4.4 million subscribers, on stage to discuss why influencers are faster, more scalable and a more authentic way to reach the illusive GenZ demographic.
Has our obsession with the tools of technology lessened our focus on creating emotional connections between people and brands? Keith Reinhard raises some interesting questions in a highly visualized reminder of the basics of building brands and influencing behavior.
Global marketers have always been faced with the challenge of balancing the intricacies of a local culture with unique consumer insights and needs versus building a consistent global brand equity and messaging. Today’s global marketplace, combined with consumers’ affinity and love for their local brands, makes this marketing opportunity even that much more complicated.
Join Nannette LaFond-Dufour, McCann Worldgroup’s Chief Client Officer, for a rich discussion on the opportunities and challenges, involved in creating global brands in today’s exciting marketplace.
LaVar Ball, a disruptor and change agent, knows how to make headlines and is creating a brand that the sports world has never seen the likes of. Rudy Cline-Thomas and Harrison Gaines will discuss the business, the mindset and the future of all things Big Baller Brand.
Founder and Managing Partner, Good Counsel Agency
Founder and CEO, SLASH Sports & Entertainment
Video is the key in this race of attention in a mobile first world, connecting with consumers interests on What´s happening has been a challenge, brand safety is a responsibility and effectiveness is a must.
Join a discussion with Ricardo Dias of AB InBEv and Claudia Contreras of Samsung with Ryan Moore, Video Specialist Director of Twitter of how Video is the Future.
Global Video Specialist Director, Twitter
Marketing Director IM and CMO, Samsung Electronics Mexico
Chief Marketing Officer, Coca-Cola de México
VP Marketing Middle Americas, AB InBev
What are the keys to generating revenue from content? Many publishers in the digital space have begun to integrate commerce into their businesses, while others are working to catch-up. There's also the question of if fastening a dollar sign to content affects the storytelling process. Join leaders in the publishing world a discussion on the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.
Roberto Fernández del Castillo
Head of National Operations - Mexico, Uber
Juan Pablo Munevar
Director of Strategy and Business Development, Adstream
President and COO, MetaRail, Inc
Sales Director, Mexico, Twitter
Senior Vice President, Latin America, Teads
The passion of sport is never more apparent than during the World Cup. As the 2018 competition approaches, learn how fans participate in the games, get insights into viewership ratings, and hear from a broadcaster and sponsor on the football phenomena of the decade.
In a bid to engage those who are switching off from ads, more brands are beginning to act like commissioners - creating and commissioning content that their consumers are actively seeking out. As an industry, branded entertainment is something we are becoming increasingly familiar with. Most of the big changes surrounding this trend over the last few years have resulted in the emergence of editorially-led agencies and production companies who are turning the traditional advertising supply chain model on its head. These new creative shops are using their networks and expertise to approach communication from an audience-first perspective. With fierce debate over the effectiveness of branded entertainment vs a traditional commercial approach, what is the most successful way to create engaging content?
Juan Pablo Spinetto
Executive Producer, Bloomberg TV, Businessweek Mexio
CEO, Crane.tv and Cult Global
Juan Manuel Sánchez Martínez
Vice President Marketing, Pernod Ricard
Streaming services have become all the rage, offering subscription models to eliminate advertising. This opportunity is concerning for creators attempting to distribute their content, raising many questions. How does a company generate revenue through advertising? Are we training new generations of video viewers to watch without brand messages? Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.
Senior Researcher, Latin America & Spain, eMarketer
Vice President of Mexico, Colombia, Peru, and Central America, comScore LATAM
Founder and CEO, AmpLive
Head of Entertainment Partnerships for Latam, Twitter
Who are The Unreachables? They’re a growing audience of people who aren’t tracked—and therefore can’t be targeted or measured—with traditional tools and platforms. They consume media on mobile devices and OTT. They’re “cord cutters” and “cord nevers.” And they represent tremendous buying power for brands.
Managing Director, Hearts & Science Mexico
Data & Analytics Director, Omnicom Media Group
Executive Director, Business Development LATAM, Hearts & Science
All brands need to understand the importance of content marketing. At this point, however, few know and understand the best way to create an effective content strategy, which manages to direct traffic to websites in a much cheaper way than paid traffic.
This discussion will dive into practical cases of how you can achieve a successful content marketing strategy.
Juan Carlos Samper
Co-Founder and CEO, We Are Content
Juan Carlos Samper
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