Millions of years ago, an asteroid collided with our planet and caused a change in the atmosphere that resulted in the dinosaur extinction. However, “dinosaurs” still exist in our world today, and they’re also doomed to disappear if they don’t adopt the technological wave of change in time. There are new threats, and they aren’t necessarily from asteroids. It’s a paradigm shift: until recently, we exchanged our work for hours and money, but now the global economy is based on experience. We must establish another type of leadership that takes into account logic and intuition. With that premise, Ismael Cala includes the following in his conference/experience.
Life & Business Strategist, CALA Enterprises Corporation
We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feel-able and wearable technology—powered by data, intelligence, sensors and more.
It is no secret that storytelling is a key tool for brands that want to connect with consumers and increase sales.
Stories move not only people but also move products. So that in this new digital generation, strong multi-platform stories become essential to create bridges between brands and their potential and loyal consumers.
CEO, Merca2.0 Marketing
Media Personality, President, MMK Group
Latin America has always been at the forefront of innovation and creativity, viewing challenges as opportunities for success. Today, with the growth of digital marketing, the advertising industry in LATAM is facing new challenges. Patrick Harris, VP of Global Agency Development at Facebook, and Marta Ruiz-Cuevas, CEO of Publicis Mexico, will discuss how Facebook and agencies are teaming up to accelerate the adoption of digital marketing in less mature markets and refine digital strategies in more developed markets throughout Latin America. Their fireside chat will also explore global digital marketing trends and how Facebook and agencies are partnering to localize these trends to deliver greater success for clients across the region. Patrick and Marta will show how to turn the challenges into opportunities and present new ways to partner in today's ecosystem as agencies position themselves to better compete and drive results for clients.
Marta Ruiz Cuevas
CEO, Publicis Media Mexico
Vice President, Global Agency Development, Facebook
Creative, digital, experiential and media agencies CEOs, along with senior clients got together in four strategic foresight workshops to define the trends and actors and actions that will come together, resulting in potential future scenarios for our industry.
Sebastian Tonda, Founder and CEO of Flock Linked by Isobar and Vice-president of the board of AMAP (Mexican 4As) and leader of the project, will get us trough the resulting scenarios and the actions that we could take to prevent or promote the future success of our industry.
A new set of challenges has been birthed out of the latest innovations in technology and big data in our predominantly digital-first world. This new tech-driven ecosystem also has shown opportunities for growth unlike anything we've seen before. Hear from leaders in the advertising and media industry to discuss this rapidly evolving landscape, as well as, the timeless values of creativity, leadership skills, talent development and big ideas.
Editor Transmedia, LATAM, Forbes Media
Vice President, LATAM, Facebook
Partner, McKinsey & Company
Vice President and Managing Director, Latin America and U.S. Hispanic, Oath
2018 is being billed as the year we rethink preconceived and dated notions around age. With many media outlets and companies looking to become age-agnostic, there is a huge swell of opportunity for brands to truly lead the way.
McCann Worldgroup's latest regional report focuses on these cultural shifts occurring around how consumers perceive aging. This isn't a traditional 'aging' study that focuses on the 65+ audience, the Truth About Age is a piece of comprehensive global research that explores aging throughout the ages. The study sets to challenge traditional wisdom and stereotypes of aging and highlight the numerous opportunities for brands. Indeed, one of the core findings from the study highlights that aging isn't just for the old and living isn't just for the young. According to our data:
o People who fear death the most are in their 20s
o People who think about aging most are in their 30s
o People who worry least about aging are in their 70s
SVP, Director, McCann Truth Central
Chief Strategy Officer, MWG Latin American & Caribbean
When women prosper, everyone prospers. Empowering women through access to information, technology and digital tools, allows them not only to grow and develop, but to change the world around them. Join Karla Berman Head of CPG at Google to discuss how we can help close the gender gaps and boost Mexico's economy together.
The advertising industry is in the midsts of a "merging era." There are however, remaining independent agencies - known for their boutique and creative point-of-views. Are these lone-wolves missing out on resources made available to holding companies and big conglomerates? Leaders of celebrated independent shops come together on stage to discuss how and why they have dodged acquisitions - and what the benefits, and deficits, in doing so have been.
Antonio Ocaranza Fernández
Director, OCA Reputacion
Founder and Executive Creative Director , Made México
Co-Founder, FLAGCX, The Creative Disruption Network
We know. Another session about gender diversity in the tech industry. We just rolled our eyes, too. But every other day we seem to scroll through our feeds and come across a story where gender disparity has sent some company’s PR team into a tailspin.
The technology, advertising and media sectors are some of the most powerful societal influencers in the world. We must rally together and use our global influence to enact meaningful and lasting change.
Because she deserves it.
Because he deserves it.
And because our future will be defined by it.
It is time for the industry heavyweights to come together, not just to discuss the issues, but align around common goals and do something that provides substantial and sustainable change.
Join us as we foray into gender pay equality, global funding and support for female entrepreneurs, policy changes, and, of course, technology advancements that enable scale. And then, well, maybe we won’t need this panel again next year.
LATAM Brand Manager, iProspect
Founder and Leader, STARTUP MEXICO
Marketing Director IM and CMO, Samsung Electronics Mexico
Head of Social Responsibility, Cinépolis
A few years ago, how you communicated with your coworkers and superiors, how hierarchies played a fundamental role in a company, or even how work was conceived as something you had to do instead of something you could enjoy, was a reality.
Workplaces, work structures and work habits are changing. Now, professional success is directly related to personal goals, communication has become more horizontal and the sense of belonging has evolved into becoming part of a community with a main objective: mutual growth.
Community Manager, WeWork Artz Pedregal, WeWork
Hear from the marketing leaders of some the biggest brands in Mexico. According to his or her own niche, each marketer will share insights into the strategies that have made the brands successful, and the next steps to lead the way into the future.
Brand Manager for Lifestyle and Fashion , Grupo Expansión
Marketing Director IM and CMO, Samsung Electronics Mexico
Senior Vice President & CMO, Heineken
Senior Marketing Director, Mexico, Nike
Chief Marketing Officer, El Palacio de Hierro
We're living in an age of assistance and, increasingly, consumers are expecting assistive advertising. They believe ads should be personal, helping them solve their most pressing problems in seconds and across screens. What grabs the attention of these demanding consumers? Join Cenk Bulbul, Google US Agency Marketing Director, to discuss what drives consumer attention and how new video ad innovations can help.
Consumer habits are undoubtedly changing adding a new pressure to the challenging task of bringing new relevant products. In the first part of this session, Nielsen Mexico CEO Armando Uriegas will discuss how Nielsen is investing significantly in developing the right technology to help companies optimize their launches and get a higher return on Innovation. In the second portion, Cecilia Partida, Commercial Lead will discuss with two major clients how new innovative technologies are helping them have better learnings.
Client Service Lead for International and Local Clients, Nielsen Mexico
Omar Méndez Nava
Marketing & Sales Director, Mexico, J.M. Smucker
Jose Alberto Romano Torres
Luxury & Luxury Innovation Consumer Planning, DIAGEO
Omar Fuentes Campos
Commercial Capabilities and Channel Trends Sr Director, The Coca-Cola Company
Discover how technology can be a disruptive force for companies that are more efficient, productive and diverse than traditional companies. Further, learn how you can transform traditional industries or companies to compete in this new generation of digital businesses.
Author, Managing Partner, Dirigo Advisors
Hear different experts and personalities discuss the challenges and opportunities that professional women face within traditionally male-dominated fields. We will review the case of Tecate on how it has used its communication to speak out about the issue.
Sports Journalist, Co-Founder, Versus
Senior Vice President & CMO, Heineken
Has our obsession with the tools of technology lessened our focus on creating emotional connections between people and brands? Keith Reinhard raises some interesting questions in a highly visualized reminder of the basics of building brands and influencing behavior.
Global marketers have always been faced with the challenge of balancing the intricacies of a local culture with unique consumer insights and needs versus building a consistent global brand equity and messaging. Today’s global marketplace, combined with consumers’ affinity and love for their local brands, makes this marketing opportunity even that much more complicated.
Join Nannette LaFond-Dufour, McCann Worldgroup’s Chief Client Officer, for a rich discussion on the opportunities and challenges, involved in creating global brands in today’s exciting marketplace.
CEOs have entered a golden age of opportunity in which to tell their company story and join the conversation. This new era is marked by the recognition that CEO engagement is particularly critical to corporate reputation and is facilitated by high demand for content to help grow the business. Today’s CEOs are expected to be seen and heard and to be on the scene internally and externally and digital can make the difference, helping to manage the whole chain of reputation from monitoring to positioning with mass precision.