Latin America has always been at the forefront of innovation and creativity, viewing challenges as opportunities for success. Today, with the growth of digital marketing, the advertising industry in LATAM is facing new challenges. Patrick Harris, VP of Global Agency Development at Facebook, and Marta Ruiz-Cuevas, CEO of Publicis Mexico, will discuss how Facebook and agencies are teaming up to accelerate the adoption of digital marketing in less mature markets and refine digital strategies in more developed markets throughout Latin America. Their fireside chat will also explore global digital marketing trends and how Facebook and agencies are partnering to localize these trends to deliver greater success for clients across the region. Patrick and Marta will show how to turn the challenges into opportunities and present new ways to partner in today's ecosystem as agencies position themselves to better compete and drive results for clients.
Marta Ruiz Cuevas
CEO, Publicis Media Mexico
Vice President, Global Agency Development, Facebook
Creative, digital, experiential and media agencies CEOs, along with senior clients got together in four strategic foresight workshops to define the trends and actors and actions that will come together, resulting in potential future scenarios for our industry.
Sebastian Tonda, Founder and CEO of Flock Linked by Isobar and Vice-president of the board of AMAP (Mexican 4As) and leader of the project, will get us trough the resulting scenarios and the actions that we could take to prevent or promote the future success of our industry.
Join leading executives from holding companies, agency startups and newcomers in agency marketing services for a discussion centered on what is to come for agencies. This seminar will answer the lingering questions on what the future holds for agencies. Will they cease to exist, evolve, or take an entirely new form?
Country Manager, Mexico, Edelman
Pablo Hernandez O’Hagan
President & Founder, Ingenia
Agency Director, LATAM, Facebook
Ana María Olabuenaga
Founder & CEO, Olabuenaga & Cuchi Consultoria
The advertising industry is in the midsts of a "merging era." There are however, remaining independent agencies - known for their boutique and creative point-of-views. Are these lone-wolves missing out on resources made available to holding companies and big conglomerates? Leaders of celebrated independent shops come together on stage to discuss how and why they have dodged acquisitions - and what the benefits, and deficits, in doing so have been.
Antonio Ocaranza Fernández
Director, OCA Reputacion
Founder and Executive Creative Director , Made México
Co-Founder, FLAGCX, The Creative Disruption Network
Join Ricardo Saca from worldwide known design studio Cato Brand Partners and some of their important clients on an interesting topic on how many companies do not take advantage of their assets or history.
'We all want to be recognized but miss on the opportunity of being unique'. This conference will show how Cato Brand Partners develops a new concept or inspiration from elements or facts that are intrinsic to the organization but have been forgotten, neglected or unexploited.
--Has full-on, hyper-accelerated, totally immersive engagement killed off the old-world stop-and-start way to make change? Or not? --
We’ll check out major social movements – of the past and present – and probe the psyches of leading campaigners as we examine the relevance of the rolling-thunder campaign approach in a techno-driven instant-is-the-new-soon world. And we’ll reveal whether it’s RIP for the campaign as we know it….or the beginning of a next gen campaign model.
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Camillo Bernardo Roberti
Director of Brand Strategy and Marketing Services, El Palacio de Hierro
Global Co-Leader of Integrated Production , Procter & Gamble
Cryptocurrency is, without a doubt, 2018’s trendiest topic. Bitso is the leading cryptocurrency exchange in Latin America, a region where over 70% of the population has absolutely no access to basic financial services. However, it is a highly connected and developing region, where Bitso offers the opportunity to address different types of needs for various audience segments. From investment advice and digital payments to a more efficient remittance service, Bitso’s growth possibilities are next to limitless. In this session, Bitso’s co-founder & CEO and its creative-agency partner, FCB, will walk the audience through the transformative potential of accurately communicating the power behind decentralized networks.
Has our obsession with the tools of technology lessened our focus on creating emotional connections between people and brands? Keith Reinhard raises some interesting questions in a highly visualized reminder of the basics of building brands and influencing behavior.
Global marketers have always been faced with the challenge of balancing the intricacies of a local culture with unique consumer insights and needs versus building a consistent global brand equity and messaging. Today’s global marketplace, combined with consumers’ affinity and love for their local brands, makes this marketing opportunity even that much more complicated.
Join Nannette LaFond-Dufour, McCann Worldgroup’s Chief Client Officer, for a rich discussion on the opportunities and challenges, involved in creating global brands in today’s exciting marketplace.