We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feel-able and wearable technology—powered by data, intelligence, sensors and more.
Join El Heraldo and panelists for a lively discussion on the latest and greatest in marketing technology. Hear from industry experts on what is delivering on consumers interests and asks, as well as, what is creeping consumers out.
Author, El Heraldo
VP Digital Innovation, Aeromexico
Guillermo Ortega Rancé
Partner and COO, Mexico Media Lab
Ana Tirado Tewes
VP Content & Owner, Gabana Marketing Group
Marketing and Communications, Tommy Hilfiger Mexico
As digital marketing grows in size and importance, it is vital to know that you are fully capitalizing on its scale and ROI potential. But this can be dizzying Yesterday’s commercial structures and technologies aren’t up to the task. Distributing marketing campaigns in silos across formats, screens, devices, and media types, where omnichannel ad decisioning is left for third parties can cost marketers efficiency, scale and ROI. Meanwhile, consumers become alienated and resentful, potentially blocking your ads altogether.
There must be a better way. MediaMath co-founder Erich Wasserman explains how we can take steps today to take our marketing into the future – and we might even delight consumers in the process.
Co-Founder & Head of Strategic Business Development, MediaMath
We're living in an age of assistance and, increasingly, consumers are expecting assistive advertising. They believe ads should be personal, helping them solve their most pressing problems in seconds and across screens. What grabs the attention of these demanding consumers? Join Cenk Bulbul, Google US Agency Marketing Director, to discuss what drives consumer attention and how new video ad innovations can help.
Join Instagram’s Director of Product Marketing, Susan Rose, to learn how people and businesses are connecting through shared passions on Instagram. In this session, she will discuss how the Instagram community in Latin America is engaging around interests, how visual storytelling is changing with video and Instagram Stories, and the opportunity ahead for businesses on Instagram.
IMC Manager, The Coca Cola Company Mexico
Mariana Isabel Galdeano Juarez
Digital Marketing Manager, El Palacio de Hierro
Content Manager, Interjet
Director, Monetization Product Marketing, Instagram
Millennials hold over $1 Trillion in purchasing power. How are they influencing storytelling? How are storytellers communicating with them? What are the best tips for conveying your brand strategy to them? Hear from great creators on all questions Millennial.
Category Manager and PR Lead, LATAM, Xbox
Manuel Camacho Bustillo
CEO and Co-Founder, La Doble Vida
General Director of Teads Mexico, Teads
Lead of Brand Strategy for SpLatam, Twitter
Julîan Puente Valdovinos
Head of the Creative Shop, Facebook
It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.
Insights & Business Development Director Latin America, Kantar IBOPE Media
Head of Marketing Science for Mexico, Colombia and PanLatam, Facebook
Research Director for Twitter for Spanish-speaking markets in Latin America, Twitter
Marketing Mix and Pricing Solutions Colombia, Nielsen
Senior Account Executive, The Trade Desk
Join this session and hear a panel of leading LATAM Privacy and Regulatory experts discuss how marketers could and should navigate the use of consumer data in the growing LATAM market in order to maximize the consumer experience and build brand trust.
Global Chief Data Ethics Officer and Public Policy Executive, Acxiom
Isabel Davara F. de Marcos
Partner and Founder, Davara Abogados
Laura Juanes Micas
How can retailers compete as the day to day becomes more online and digital oriented? No longer will traditional brick and mortar methods succeed - retailers, both online-only and store fronts must begin to evolve their practices. Leaders across the retail ecosystem join together to discuss the challenges facing their space and what actions will help them succeed!
Head of Digital Innovation, Banco Azteca Digital
We now have the capability to predict consumer behaviors. We are able to determine a consumers demographic, lifetime value, their propensity to buy, These predictive analytics have directly influenced campaigns, offering important and useful insights. What are the best methods for harnessing this powerful information? How does this knowledge help you cope with channel proliferation and changing purchasing behavior? How does this change marketing creative and consumer messaging? Our panelists can assist with answers.
Senior Researcher, Latin America & Spain, eMarketer
Director of Research of Twitter for Latin America, Twitter
Industry Manager CPG, Waze-Google
Vice President, Global Data and Strategic Partnerships, Acxiom
Influencers serve as vessels for pop culture around the globe. In fact, there is a huge demand for content in LatAm but not enough supply.Sarah Duru, Studio 71’s EVP, LatAM, will join Mathi Sellanes, the co-creator behind the “Dosogas” YouTube channel with more than 4.4 million subscribers, on stage to discuss why influencers are faster, more scalable and a more authentic way to reach the illusive GenZ demographic.
Video is the key in this race of attention in a mobile first world, connecting with consumers interests on What´s happening has been a challenge, brand safety is a responsibility and effectiveness is a must.
Join a discussion with Ricardo Dias of AB InBEv and Claudia Contreras of Samsung with Ryan Moore, Video Specialist Director of Twitter of how Video is the Future.
Global Video Specialist Director, Twitter
Marketing Director IM and CMO, Samsung Electronics Mexico
Chief Marketing Officer, Coca-Cola de México
VP Marketing Middle Americas, AB InBev
What are the keys to generating revenue from content? Many publishers in the digital space have begun to integrate commerce into their businesses, while others are working to catch-up. There's also the question of if fastening a dollar sign to content affects the storytelling process. Join leaders in the publishing world a discussion on the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.
Roberto Fernández del Castillo
Head of National Operations - Mexico, Uber
Juan Pablo Munevar
Director of Strategy and Business Development, Adstream
President and COO, MetaRail, Inc
Sales Director, Mexico, Twitter
Senior Vice President, Latin America, Teads
In a bid to engage those who are switching off from ads, more brands are beginning to act like commissioners - creating and commissioning content that their consumers are actively seeking out. As an industry, branded entertainment is something we are becoming increasingly familiar with. Most of the big changes surrounding this trend over the last few years have resulted in the emergence of editorially-led agencies and production companies who are turning the traditional advertising supply chain model on its head. These new creative shops are using their networks and expertise to approach communication from an audience-first perspective. With fierce debate over the effectiveness of branded entertainment vs a traditional commercial approach, what is the most successful way to create engaging content?
Juan Pablo Spinetto
Executive Producer, Bloomberg TV, Businessweek Mexio
CEO, Crane.tv and Cult Global
Juan Manuel Sánchez Martínez
Vice President Marketing, Pernod Ricard
Streaming services have become all the rage, offering subscription models to eliminate advertising. This opportunity is concerning for creators attempting to distribute their content, raising many questions. How does a company generate revenue through advertising? Are we training new generations of video viewers to watch without brand messages? Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.
Senior Researcher, Latin America & Spain, eMarketer
Vice President of Mexico, Colombia, Peru, and Central America, comScore LATAM
Founder and CEO, AmpLive
Head of Entertainment Partnerships for Latam, Twitter
We live in the age of assistive technology and increasingly consumers expect ads that are personal, immersive and useful, helping them to solve their most pressing needs without friction through any screen. This forces us to re-imagine our strategies and understand how we can rely on artificial intelligence to be more present at the right times with the right message. Join Deb Reyes, Head of Performance Strategy for Spanish Speaking Latin America to discuss Google's latest launches in Search and how having a clear measurement strategy can help advertisers succeed today.
Head of Performance Solutions - SPLatam, Google
Today, technology is an inseparable part of our lives. One in five people is never offline. Billions more keep their smartphones glued to their sides, 24 hours a day.
But, as both hardware and software become smarter, we will start to move beyond screens. A new paradigm will emerge, which will see our relationship with technology change forever. Virtual assistants will autonomously organize our lives, bots will run businesses and our brains will become super-charged via a connection to the cloud.
Managing Director, PHD Mexico
Managing Director, LATAM, PHD
Hernan Cortes Caraveo
Industry Lead CPG, Facebook
Ana Laura Barro
Client Business Partner, Nielsen Ibope
All brands need to understand the importance of content marketing. At this point, however, few know and understand the best way to create an effective content strategy, which manages to direct traffic to websites in a much cheaper way than paid traffic.
This discussion will dive into practical cases of how you can achieve a successful content marketing strategy.
Juan Carlos Samper
Co-Founder and CEO, We Are Content
Juan Carlos Samper
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