We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feel-able and wearable technology—powered by data, intelligence, sensors and more.
Join El Heraldo and panelists for a lively discussion on the latest and greatest in marketing technology. Hear from industry experts on what is delivering on consumers interests and asks, as well as, what is creeping consumers out.
Author, El Heraldo
VP Digital Innovation, Aeromexico
Guillermo Ortega Rancé
Partner and COO, Mexico Media Lab
Ana Tirado Tewes
VP Content & Owner, Gabana Marketing Group
Marketing and Communications, Tommy Hilfiger Mexico
As digital marketing grows in size and importance, it is vital to know that you are fully capitalizing on its scale and ROI potential. But this can be dizzying Yesterday’s commercial structures and technologies aren’t up to the task. Distributing marketing campaigns in silos across formats, screens, devices, and media types, where omnichannel ad decisioning is left for third parties can cost marketers efficiency, scale and ROI. Meanwhile, consumers become alienated and resentful, potentially blocking your ads altogether.
There must be a better way. MediaMath co-founder Erich Wasserman explains how we can take steps today to take our marketing into the future – and we might even delight consumers in the process.
Co-Founder & Head of Strategic Business Development, MediaMath
Join Instagram’s Director of Product Marketing, Susan Rose, to learn how people and businesses are connecting through shared passions on Instagram. In this session, she will discuss how the Instagram community in Latin America is engaging around interests, how visual storytelling is changing with video and Instagram Stories, and the opportunity ahead for businesses on Instagram.
IMC Manager, The Coca Cola Company Mexico
Mariana Isabel Galdeano Juarez
Digital Marketing Manager, El Palacio de Hierro
Content Manager, Interjet
Director, Monetization Product Marketing, Instagram
Millennials hold over $1 Trillion in purchasing power. How are they influencing storytelling? How are storytellers communicating with them? What are the best tips for conveying your brand strategy to them? Hear from great creators on all questions Millennial.
Category Manager and PR Lead, LATAM, Xbox
Manuel Camacho Bustillo
CEO and Co-Founder, La Doble Vida
General Director of Teads Mexico, Teads
Lead of Brand Strategy for SpLatam, Twitter
Julîan Puente Valdovinos
Head of the Creative Shop, Facebook
Discover how technology can be a disruptive force for companies that are more efficient, productive and diverse than traditional companies. Further, learn how you can transform traditional industries or companies to compete in this new generation of digital businesses.
Author, Managing Partner, Dirigo Advisors
Join this session and hear a panel of leading LATAM Privacy and Regulatory experts discuss how marketers could and should navigate the use of consumer data in the growing LATAM market in order to maximize the consumer experience and build brand trust.
Global Chief Data Ethics Officer and Public Policy Executive, Acxiom
Isabel Davara F. de Marcos
Partner and Founder, Davara Abogados
Laura Juanes Micas
How can retailers compete as the day to day becomes more online and digital oriented? No longer will traditional brick and mortar methods succeed - retailers, both online-only and store fronts must begin to evolve their practices. Leaders across the retail ecosystem join together to discuss the challenges facing their space and what actions will help them succeed!
Head of Digital Innovation, Banco Azteca Digital
We now have the capability to predict consumer behaviors. We are able to determine a consumers demographic, lifetime value, their propensity to buy, These predictive analytics have directly influenced campaigns, offering important and useful insights. What are the best methods for harnessing this powerful information? How does this knowledge help you cope with channel proliferation and changing purchasing behavior? How does this change marketing creative and consumer messaging? Our panelists can assist with answers.
Senior Researcher, Latin America & Spain, eMarketer
Director of Research of Twitter for Latin America, Twitter
Industry Manager CPG, Waze-Google
Vice President, Global Data and Strategic Partnerships, Acxiom
Mobile is the biggest, most persuasive and most powerful global trend. In a mobile world marketers must understand the new rules to engage consumers with their content. In this practical view on the importance of creating content thinking specifically for mobile, Alejandro Berman will share some key principles to maximize our the impacts that brands could have in a platform where consumers scroll though content in less than 2 seconds.
Head of Media and Digital, Mexico, Heineken
Video is the key in this race of attention in a mobile first world, connecting with consumers interests on What´s happening has been a challenge, brand safety is a responsibility and effectiveness is a must.
Join a discussion with Ricardo Dias of AB InBEv and Claudia Contreras of Samsung with Ryan Moore, Video Specialist Director of Twitter of how Video is the Future.
Global Video Specialist Director, Twitter
Marketing Director IM and CMO, Samsung Electronics Mexico
Chief Marketing Officer, Coca-Cola de México
VP Marketing Middle Americas, AB InBev
Streaming services have become all the rage, offering subscription models to eliminate advertising. This opportunity is concerning for creators attempting to distribute their content, raising many questions. How does a company generate revenue through advertising? Are we training new generations of video viewers to watch without brand messages? Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.
Senior Researcher, Latin America & Spain, eMarketer
Vice President of Mexico, Colombia, Peru, and Central America, comScore LATAM
Founder and CEO, AmpLive
Head of Entertainment Partnerships for Latam, Twitter
Today, technology is an inseparable part of our lives. One in five people is never offline. Billions more keep their smartphones glued to their sides, 24 hours a day.
But, as both hardware and software become smarter, we will start to move beyond screens. A new paradigm will emerge, which will see our relationship with technology change forever. Virtual assistants will autonomously organize our lives, bots will run businesses and our brains will become super-charged via a connection to the cloud.
Managing Director, PHD Mexico
Managing Director, LATAM, PHD
Hernan Cortes Caraveo
Industry Lead CPG, Facebook
Ana Laura Barro
Client Business Partner, Nielsen Ibope
Media, Pernod Ricard
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