We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feel-able and wearable technology—powered by data, intelligence, sensors and more.
Join El Heraldo and panelists for a lively discussion on the latest and greatest in marketing technology. Hear from industry experts on what is delivering on consumers interests and asks, as well as, what is creeping consumers out.
Author, El Heraldo
VP Digital Innovation, Aeromexico
Guillermo Ortega Rancé
Partner and COO, Mexico Media Lab
Ana Tirado Tewes
VP Content & Owner, Gabana Marketing Group
Marketing and Communications, Tommy Hilfiger Mexico
Don't miss the inaugural AWLATAM StartUp Pitch Competition!
Mexico City has been called the next Silicon Valley. Come hear Founders from today's hottest startups pitch their unique business to a who's who of major Venture Capitalists, investors and brand leaders on stage at Papalote Museo del Nino. See top entrepreneurs showcase how their ideas can transform our industry and describe how they can help your business and brand.
Founder & CEO, Element
Founder and CEO, Startup Mexico
Pablo Martinez Flores
Editor in Chief, CAMBIO Magazine
Today's consumer is more curious, impatient, and demanding than ever. As new, smart devices emerge and data & machine learning continue to be applied to consumer experiences, expectations will only accelerate. To deliver, brands have to stay a step ahead of consumer needs. Join Joseph Corral, Chief Performance Evangelist at Google to discuss how brands are harnessing intent, data and machine learning to delight consumers and drive business results.
Head of Marketing for Micro-Moments, Google
As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Kick off the Cognitive & Machine Learning Track with a thoughtful debate on the risks and rewards of the technology set to transform our lives, for better or worse.
Academic Director , Luxurylab Institute
Alicia Bandala Pimentel
Managing Director, KONE Mexico
Digital Sales Director LATAM, GE Power
Guillermo Bilbao Sainz
Country Manager, Mexico , PA Consulting
Today, technology is an inseparable part of our lives. One in five people is never offline. Billions more keep their smartphones glued to their sides, 24 hours a day.
But, as both hardware and software become smarter, we will start to move beyond screens. A new paradigm will emerge, which will see our relationship with technology change forever. Virtual assistants will autonomously organize our lives, bots will run businesses and our brains will become super-charged via a connection to the cloud.
Managing Director, PHD Mexico
Managing Director, LATAM, PHD
Hernan Cortes Caraveo
Industry Lead CPG, Facebook
Ana Laura Barro
Client Business Partner, Nielsen Ibope
Media, Pernod Ricard
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