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Mobility based Marketing for CPG. How can brands leverage on on-the-go moments?

Tuesday, 13 February at 3:30 PM

Workshop Stage    View Map

In this session...

Every day Waze improves the life of the people in big cities, and we see these on-the-go moments as a valuable opportunity for brands.
Through all the intelligence from Waze, we know our wazers journey and based on this, we can create strategies that modify consumers behavior to take them to the point of purchase.

In this session:
We will introduce our Mobility for Brands positioning
Explain why and how Waze owns this territory
How Waze creates synergy with other media
Show how Brands can leverage on this

This session will be focused on the CPG category.
We will review a case of sucess of this category. View Less

Presented with


Speakers

Marcos Ordenes Industry Manager CPG Waze-Google

Event Details

Event Type Workshop

Related Topic Area  Creativity & Arts   Tech   Business 

Similar Interests  Design   Data   Entrepreneurship 

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