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The Next Era of Programmatic

Tuesday, 13 February at 2:40 PM

El Heraldo de México Stage    View Map

In this session...

Programmatic buying has completely changed the methods of online advertising. Given that most online ads are traded programmatically, digital firms, media companies, and agencies are competing to explore how to sell traditional media in a similar fashion. What does this mean for the next era of programmatic? The next wave of mobile advertising? Join business leaders for a discussion on how better targeting, increased specialization and more will will be the future of programmatic.

Speakers

Andrés Franklin LATAM Director Sojern
Erich Wasserman Co-Founder, Global Head of Chief Accounts MediaMath

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Programmatic   Data 

Track  Mar Tech 

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