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Streaming is the New Black

Thursday, 15 February at 3:20 PM

El Heraldo de México Stage    View Map

In this session...

Streaming services have become all the rage, offering subscription models to eliminate advertising. This opportunity is concerning for creators attempting to distribute their content, raising many questions. How does a company generate revenue through advertising? Are we training new generations of video viewers to watch without brand messages? Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.

Speakers

Matteo Ceurvels Senior Researcher, Latin America & Spain eMarketer
Iván Marchant Vice President of Mexico, Colombia, Peru, and Central America comScore LATAM
Eddie Vaca Founder and CEO AmpLive
Gerardo Vélez Head of Entertainment Partnerships for Latam Twitter

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Storytelling   Content   Programmatic   Mobile   Video 

Track  Video & Content 

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