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Predicting the Future

Wednesday, 14 February at 3:30 PM

El Heraldo de México Stage    View Map

In this session...

We now have the capability to predict consumer behaviors. We are able to determine a consumers demographic, lifetime value, their propensity to buy, These predictive analytics have directly influenced campaigns, offering important and useful insights. What are the best methods for harnessing this powerful information? How does this knowledge help you cope with channel proliferation and changing purchasing behavior? How does this change marketing creative and consumer messaging? Our panelists can assist with answers.

Speakers

Matteo Ceurvels Senior Researcher, Latin America & Spain eMarketer
Marcela Doria Director of Research of Twitter for Latin America Twitter
Marcos Ordenes Industry Manager CPG Waze-Google
Chandos Quill Vice President, Global Data and Strategic Partnerships Acxiom

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Business 

Similar Interests  Content   Design   Mobile   Video   Data   Transparency 

Track  Data  

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