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Innovating in Innovation Market Research

Wednesday, 14 February at 1:40 PM

OATH Stage    View Map

In this session...

Consumer habits are undoubtedly changing adding a new pressure to the challenging task of bringing new relevant products. In the first part of this session, Nielsen Mexico CEO Armando Uriegas will discuss how Nielsen is investing significantly in developing the right technology to help companies optimize their launches and get a higher return on Innovation. In the second portion, Cecilia Partida, Commercial Lead will discuss with two major clients how new innovative technologies are helping them have better learnings.

As the world keeps moving into the digital trend, consumer habits are undoubtedly changing as well, which adds a new pressure to the always challenging task of bringing new products to consumers that are relevant enough for them, and can build the new set of preferred brands on the long run. In the first part of this session, Nielsen Mexico CEO Armando Uriegas will discuss how Nielsen is investing significantly in developing the right technology to help​ companies to optimize their launches and get a higher return on Innovation.

In the second portion of the session, Cecilia Partida, Commercial Client Lead for Mexico will be joined by two major clients to talk about how new innovative technologies are helping have better learnings from consumers that will help them shape the future of their brands in the right direction. View Less

Presented with


Speakers

Cecilia Partida Client Service Lead for International and Local Clients Nielsen Mexico
Omar Méndez Nava Marketing & Sales Director, Mexico J.M. Smucker
Jose Alberto Romano Torres Luxury & Luxury Innovation Consumer Planning DIAGEO
Omar Fuentes Campos Commercial Capabilities and Channel Trends Sr Director The Coca-Cola Company
Armando Uriegas CEO Nielsen Mexico

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Business 

Similar Interests  Design   Data   Leadership   Entrepreneurship   Transparency 

Track  Innovation 

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