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Embrace Advertising Technology, Advance Your Marketing and Control Your Destiny

Tuesday, 13 February at 5:10 PM

El Heraldo de México Stage    View Map

In this session...

As digital marketing grows in size and importance, it is vital to know that you are fully capitalizing on its scale and ROI potential. But this can be dizzying Yesterday’s commercial structures and technologies aren’t up to the task. Distributing marketing campaigns in silos across formats, screens, devices, and media types, where omnichannel ad decisioning is left for third parties can cost marketers efficiency, scale and ROI. Meanwhile, consumers become alienated and resentful, potentially blocking your ads altogether.

There must be a better way. MediaMath co-founder Erich Wasserman explains how we can take steps today to take our marketing into the future – and we might even delight consumers in the process.

Presented with


Speakers

Erich Wasserman Co-Founder & Head of Strategic Business Development MediaMath

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Programmatic   Mobile   Video   Data   Native Ads   Transparency 

Track  Mar Tech  

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