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Trump, Hackers, Trust, and Transparency: Navigating the 2018 Digital Obstacle Course

Tuesday, 13 February at 12:30 PM

El Heraldo de México Stage    View Map

In this session...

Trump, fake news, constant hard news cycle, Russian malware, brand safety, price transparency dominated headlines in 2017. And yet digital continues to grow - as marketers can’t longer afford to exclude digital from their plans. How can we address media quality challenges head on and ensure that the standards we set align with real results for brands? Hear the latest in ad fraud, brand safety, and viewability, learn what the future holds, and start taking practical steps to a more transparent ecosystem.

Presented with


Speakers

Maria Pousa Chief Marketing Officer Integral Ad Science

Event Details

Event Type Seminar

Track  Mar Tech 

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