The Science Behind Brand Love

Wednesday, 14 February at 4:20 PM

El Heraldo de México Stage    View Map

In this session...

As people are faced with more choice, building love for your brand is more important than ever before. But why do people love brands? With new insights from a global consumer research study, we’ll share the universal building blocks of brand love and how consumer expectations differ across generations, cultural boundaries, and industry verticals. This session will provide a fundamental understanding of what it takes to build brand love today, and show how marketers around the world are capitalizing on love to build more meaningful relationships with their consumers.

Presented with


Maya Abinakad Global Marketing Director Oath
Denise Brien Senior Director, Consumer Insights Oath

Event Details

Event Type Seminar

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