Trends are much shorter, fashions more diverse, and it seems that the less people understand something, the more popular it becomes. How do we keep up with new generations?

In the session, we will explore the emotional impact of music and its consumption by new generations, addressing the behavior of "super fans." We will discuss the relevance of a song in the success of an advertising campaign and analyze the musical genres that are trending globally, highlighting the importance of regional Mexican music both in Mexico and on a global scale.

Discover how the latest trends in WhatsApp are redefining the landscape of business communication. We will share crucial insights about the Mexican consumer and how WhatsApp is making a difference in the way people connect with brands.