In this session...
Everyone’s talking about people-based marketing. Make sure you know the essentials. People-based marketing is changing the game — if you haven’t mastered the fundamentals, your campaigns will fall behind.
Discover how the practice of people-based marketing is extending from the traditional offline channels and marketing techniques to the digital advertising world. It’s now possible for you to recognize and reach real people with messages that matter to them, via their inboxes, mailboxes, mobile apps, addressable TV, wearables, you name it.
In order to take advantage of these possibilities, you will need to understand the importance of connecting data about consumers to understand their preferences, engage them more effectively, and measure activity at the individual level.