President, Latin America and Caribbean
As President of McCann Worldgroup Latin America and Caribbean, Fernando Fascioli leads a region with 27 offices in 21 countries. He has worked in the region for more than 23 years, having served as president of two of its agencies in leading countries.
Fernando joined McCann in Uruguay in 1994 and then moved to McCann Peru in 1998. During his time in Lima, he was at first Account Director, then Strategic Planning Director and later became Operations VP, finally assuming the role of General Manager (CEO) at the agency in 2004. In his role as CEO of McCann Worldgroup Peru, he led the implementation and development of local units Momentum, MRM//McCann and UM. Under his leadership, McCann Peru rose to the No. 1 position in the local ranking of creative agencies and McCann was recognized by the Association of Advertisers in 2010 as the best in its class with the "Excellence Award”.
From 2009 to 2011, in addition to his responsibilities in Peru, Fernando was appointed Business Development Director (Chief Growth Officer) for McCann Worldgroup Latin America and Caribbean Region. Later in July 2011, he moved to Chile as CEO/General Manager of McCann Worldgroup, when the agency received the “Game Changer-Best Agency Award" for the global network. In October 2014, Fernando is promoted to the role of Regional President for Latin America and the Caribbean at McCann Worldgroup position he currently holds. Under his leadership, McCann Worldgroup was named Network of the Year at the FIAP, El Sol and El Ojo de Iberoamérica Festivals in 2016, as well as being the second most awarded network at the 1st edition of Latam Effie Awards.
His experience includes working with brands for local, regional and multinational trademarks, including GM, Coca-Cola, Nestlé, SABMiller, Ripley, Reckitt Benckiser, Yell, Colgate, Hilton, Santander, Adidas, MasterCard, DirecTV, American Airlines, LATAM airlines, L’Oréal, Entel and Bci.
Throughout his career, Fernando has also has maintained a strong connection with the academic world as part-time professor and guest speaker at UCUDAL (Universidad Católica del Uruguay), Universidad del Pacífico (Peru) and PUCP (Pontificia Universidad Catolica del Peru). He has also acted as Vice President of the Advertising Agencies Association of Peru (2006-2010), as a member of the Conar Board (Council of Advertising Self-Regulation) in Peru (2009-2011) and as member of the Board of Advertising Agencies Association of Chile between 2011 and 2014. Since 2003, Fernando is also a judge in the Effie Awards in Peru and Chile. Since 2016 he has been member of the Advisory Board for Effie in Latin America.