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    This post originally appeared on the LinkedIn Marketing Solutions Blog. Here are a pair of startling statistics pulled from the 2017 Content Marketing Institute report: Half of B2B marketers say their content marketing strategies aren’t working, and only 37% have documented their strategies. […]
    UGC videos are an integral part of a marketer’s toolkit and pick up 10x more views on YouTube than content created by a brand. […]
    Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. […]
    In April 2017, the American Advertising Federation (AAF) inducted Carol H. Williams into the Advertising Hall of Fame. […]
    For each of the last four years, brands have increased their spending in digital by double-digit percentages, while their overall marketing budgets have stayed roughly the same. […]
    Social media integration across screens continues to redefine the way fans interact with sports teams, broadcast networks and brands – from live events and mobile, to web and traditional TV. […]
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